AdGrid Campaign Manager

AdGrid Campaign Manager

What is AdGrid Campaign Manager?

Run Google and Meta in one grid for quick comparisons, filters, and fast decisions.

Why it matters

  • Stop budget bleed — Catch wasted spend fast and shut down underperformers before they drain results.
  • One truth, no debate — Google, Meta, and (soon) CRM + finance data in one view everyone trusts.
  • Move faster — Filter, compare, and act without tab‑hopping.

How to use

1

Connect platforms

Authenticate Google Ads and Meta Ads from Platform Connections.
2

Open AdGrid

View and manage campaigns side by side in one place.
3

Compare & filter

Apply filters and sort to find opportunities and risks quickly.
4

Review in Reports

Validate trends in unified KPIs and dashboards; share with your team.
5

Ask the AI Agent

Ask a plain‑English question and get charts, tables, or reports in seconds.

AdGrid vs. native platform UIs (When to use which)

ScenarioUse AdGridUse native platform UIs
Side-by-side management (Google + Meta)✅ One grid, unified actions
Cross-platform comparisons & filters✅ Compare and filter in one place
Platform-specific configuration✅ Advanced native settings
Quick opportunity spotting✅ Unified view highlights issues
Detailed channel features✅ Deep channel-only tools

FAQ: direct answers

Can I manage Google and Meta together?

Yes. AdGrid shows both side by side so you can compare and act in one place.

Where do I see KPIs and dashboards?

See Reports & Analytics for unified dashboards and KPIs.

How do I connect accounts?

Use Platform Connections to authenticate Google Ads and Meta Ads.

How fast can I get started?

Most teams connect accounts and see data in minutes. Start with the Quick Start Guide. The AdGrid Campaign Manager serves as Flyweel’s mission control for cross-platform campaign optimization. This comprehensive dashboard consolidates campaign data from all your connected advertising platforms, providing unified analytics, advanced filtering, and actionable insights to maximize your advertising performance while eliminating waste.

Dashboard Overview

The AdGrid revolutionizes campaign management by bringing together disparate platform data into one cohesive, intelligent interface that enables:
  • Unified Performance Metrics - Cross-platform KPIs in standardized formats
  • Advanced Filtering System - Drill down into specific segments and performance criteria
  • Real-time Campaign Monitoring - Live status updates and performance alerts
  • Customizable Views - Personalized dashboards tailored to your workflow
  • AI-Powered Insights - Intelligent recommendations based on performance patterns

Core Dashboard Components

Campaign Metrics Overview

The top section of AdGrid provides a comprehensive overview of key performance indicators (KPIs) for your filtered campaign data:

Primary KPIs

  • Total Spend - Aggregate advertising investment across all platforms
  • Impressions - Total reach and visibility metrics
  • Clicks & Engagement - Traffic generation and interaction rates
  • Conversions & ROAS - Business outcome measurements
  • Cost Efficiency - CPC, CPM, and cost-per-acquisition metrics

Performance Indicators

  • Trend Analysis - Period-over-period performance comparisons
  • Platform Breakdown - Google Ads vs Meta Ads performance split
  • Campaign Health Scores - Algorithmic performance ratings
  • Budget Utilization - Spend pacing and budget efficiency metrics

Campaigns List Interface

The main table provides detailed campaign-level data with enterprise-grade functionality:

Table Features

  • Smart Columns - Customizable metric displays with drag-and-drop reordering
  • Advanced Sorting - Multi-column sorting for complex data analysis
  • Bulk Actions - Mass campaign management operations
  • Performance Indicators - Visual status icons and trend arrows
  • Quick Actions - One-click access to common optimization tasks

Advanced Filtering System

AdGrid’s filtering system enables precise data segmentation for targeted analysis and optimization. Access filters by clicking the Filter button in the top-right corner of the Campaigns List.

Core Filter Categories

Temporal Filters

  • Date Range Selection
    • Preset ranges: Last 7/14/30/90 days, Last month, Last quarter
    • Custom date ranges with calendar picker
    • Comparison periods for trend analysis
    • Timezone-aware filtering for global campaigns

Platform & Account Filters

  • Platform Selection
    • Google Ads campaigns (Search, Display, Shopping, YouTube)
    • Meta Ads campaigns (Facebook, Instagram, Messenger, Audience Network)
    • Cross-platform analysis and comparisons
  • Account Hierarchy
    • Manager account (MCC) level filtering
    • Individual ad account selection
    • Account group analysis for agency workflows

Campaign Status Filters

  • Active Campaigns - Currently running with live traffic
  • Paused Campaigns - Temporarily disabled campaigns
  • Ended Campaigns - Completed or permanently stopped campaigns
  • Draft Campaigns - Campaigns in preparation phase

Performance-Based Filtering

Metric Threshold Filters

  • Click-Through Rate (CTR)
    • Greater than/less than percentage thresholds
    • Industry benchmark comparisons
    • Platform-specific CTR analysis
  • Cost Metrics
    • Cost Per Click (CPC) ranges
    • Cost Per Acquisition (CPA) thresholds
    • Budget utilization percentages
  • Conversion Performance
    • Conversion rate minimums/maximums
    • Return on Ad Spend (ROAS) thresholds
    • Quality Score filtering (Google Ads)

Custom Filter Logic

  • AND/OR Combinations - Complex multi-condition filtering
  • Negative Filters - Exclude specific criteria
  • Saved Filter Sets - Store frequently used filter combinations
  • Quick Filters - One-click common filter applications

Advanced Analytics Features

Performance Correlation Analysis

The AdGrid automatically identifies relationships between campaign variables:
  • Audience-Performance Mapping - Which demographics drive best results
  • Creative-Conversion Analysis - Top-performing ad formats and messaging
  • Timing Optimization - Best-performing days, hours, and seasonal patterns
  • Platform Synergies - How Google and Meta campaigns complement each other

Predictive Insights

Leverage machine learning for forward-looking optimization:
  • Spend Forecasting - Predict budget needs for target outcomes
  • Performance Projections - Estimate future campaign performance
  • Seasonal Adjustments - Automatic recommendations for seasonal trends
  • Anomaly Detection - Alerts for unusual performance patterns

Integration with Flyweel Features

AI Assistant Connection

The AdGrid seamlessly integrates with Flyweel’s AI Agent:
  • Natural Language Queries - Ask questions about specific campaigns
  • Optimization Recommendations - Get AI-powered improvement suggestions
  • Performance Explanations - Understand why campaigns are performing as they are
  • Automated Insights - Receive proactive recommendations based on data patterns

Reports Dashboard Sync

Campaign data flows automatically to Reports & Analytics:
  • Automated Report Generation - Daily, weekly, monthly performance summaries
  • Visual Dashboard Creation - Charts and graphs based on AdGrid data
  • Executive Summaries - High-level insights for stakeholder communication
  • Historical Trend Analysis - Long-term performance pattern identification

Troubleshooting & Support

Common Issues & Solutions

Data Synchronization Delays

  • Typical Sync Time: 15-30 minutes for real-time updates
  • Large Account Processing: Up to 2 hours for accounts with 1000+ campaigns
  • Platform Outages: Check platform status pages for API issues

Missing Campaign Data

  • Permission Verification: Ensure proper account access in platform settings
  • Account Selection: Verify accounts are selected in Settings > Connections
  • Campaign Status: Check if campaigns are active and have recent impressions

Performance Discrepancies

  • Attribution Windows: Different platforms use different attribution models
  • Timezone Differences: Ensure consistent timezone settings across platforms
  • Data Freshness: Platform reporting delays can cause temporary discrepancies

Advanced Support Resources


What’s Next?

Master your campaign optimization by exploring related Flyweel features:
  1. AI Assistant Chat - Get intelligent campaign recommendations
  2. Reports & Analytics - Create comprehensive performance dashboards
  3. Account Settings - Optimize your Flyweel configuration

Ready to optimize? Use the AdGrid Campaign Manager to identify waste, maximize performance, and achieve your advertising goals with Flyweel’s SpendOps platform.