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Reports & Analytics Dashboard

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What is Reports & Analytics?

Unified dashboards and KPIs for daily clarity without digging.

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Why it matters

  • Single source of truth — Everyone sees the same KPIs across platforms.
  • Faster alignment — Clear visuals help teams decide in seconds.
  • Spot trends quickly — See changes over time without manual exports.

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How to use

1

Connect platforms

Authenticate Google Ads and Meta Ads from Platform Connections.
2

Open Reports & Analytics

View unified metrics and dashboards.
3

Pick date range & filters

Use presets or custom ranges; filter by platform and status.
4

Ask the AI Agent

Generate charts/tables on demand and summarize trends.

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Reports vs. AdGrid (When to use which)

ScenarioUse Reports & AnalyticsUse AdGrid
Executive overview / KPIs✅ Unified dashboards and KPIs—
Trend analysis over time✅ Visual charts and comparisons—
Campaign-level actions—✅ Side-by-side management and filters
Quick comparisons across platforms✅ High-level comparisons✅ Detailed comparisons
Sharing/Presenting to stakeholders✅ Share-ready visuals—

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FAQ: direct answers

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How do I compare platforms?

Use platform filters and the “Performance by Platform” chart.

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Where do I see KPIs?

On the main dashboard; use presets or custom ranges to adjust.

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Can I drill down to campaigns?

Yes. Use links from charts or switch to AdGrid for campaign‑level detail. The Reports & Analytics dashboard in Flyweel consolidates performance data from Google Ads and Meta Ads into one intuitive, visual interface. It serves as your single source of truth for understanding cross-platform campaign health, identifying performance trends, and communicating advertising ROI to stakeholders.

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Dashboard Overview

Flyweel’s reporting capabilities are designed to provide clarity and actionable insights at a glance:
  • Unified KPIs - Aggregated metrics from all connected platforms
  • Visual Performance Charts - At-a-glance understanding of campaign trends
  • Customizable Dashboards - Tailor your view to focus on what matters most
  • Real-time Data Sync - Auto-refresh for up-to-the-minute insights
  • Advanced Filtering - Drill down into specific performance segments

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Key Performance Charts

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Performance by Platform

This chart offers a direct comparison between your Google Ads and Meta Ads performance, helping you:
  • Identify top-performing channels
  • Understand platform-specific strengths
  • Optimize budget allocation between platforms
  • Analyze cross-platform ROI

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Campaign Status Breakdown

This chart provides a clear overview of your campaign landscape:
  • Active Campaigns - Monitor currently running initiatives
  • Paused Campaigns - Review temporarily disabled campaigns
  • Ended Campaigns - Analyze historical performance

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Performance Over Time

This chart visualizes key metrics over your selected date range:
  • Spend & Budget Pacing - Track advertising investment and efficiency
  • Impressions & Reach - Monitor campaign visibility and audience growth
  • Clicks & Engagement - Analyze traffic generation and ad interaction
  • Conversions & ROAS - Measure business outcomes and return on investment
Use Cases:
  • Spotting performance trends and seasonality
  • Identifying the impact of campaign changes
  • Forecasting future performance based on historical data

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Integration with Flyweel Features

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AI Assistant

Your Reports dashboard is enhanced by the AI Agent:
  • Natural Language Queries - Ask for specific charts and data visualizations
  • Automated Insights - The AI can automatically generate and explain key performance charts
  • Report Summaries - Ask the AI to summarize your dashboard performance in plain English

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AdGrid Campaign Manager

Data from the AdGrid Campaign Manager flows seamlessly into your reports:
  • Unified Data Source - All AdGrid data is available for reporting
  • Drill-Down Capabilities - Click from a report chart directly to the relevant campaigns in AdGrid
  • Consistent Filtering - Filters applied in one module can sync across others

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Troubleshooting

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Data Discrepancies

  • Check Platform Reporting - Always verify against the native ad platform for critical decisions
  • Attribution Windows - Ensure consistent attribution settings where possible
  • Timezone Alignment - Use the same timezone settings across all platforms and Flyweel

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Chart Loading Issues

  • Clear Browser Cache - Often resolves temporary display issues
  • Reduce Date Range - Large date ranges can impact loading times
  • Contact Support - If issues persist, our team is ready to help

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What’s Next?

  • Deep Dive: Explore the AdGrid Campaign Manager for campaign-level details
  • Get Insights: Use the AI Agent to understand the story behind your data
  • Take Action: Implement optimization strategies based on your reporting insights