Getting Started
Platform Connections
Connect Google Ads and Meta Ads to Flyweel in minutes.
Platform Connections
What is Platform Connections?
Connect Google Ads and Meta Ads to Flyweel in minutes.See also / related links
FAQ: direct answers
Which platforms are supported today?
Google Ads and Meta Ads. CRM, lead distribution, and accounting integrations are coming soon.How fast can I get started?
Most teams connect and see data in minutes. Start with the Quick Start Guide. Flyweel’s SpendOps platform connects directly with Google Ads and Meta Ads (Facebook & Instagram) to provide unified campaign analysis, cross-platform optimization insights, and automated waste elimination. This guide provides comprehensive instructions for connecting and managing your platform integrations.Supported Advertising Platforms
- ✅ Google Ads - Search, Display, Shopping, YouTube campaigns
- ✅ Meta Ads - Facebook, Instagram, Messenger, Audience Network
- 🔜 TikTok Ads - Coming soon
- 🔜 LinkedIn Ads - Coming soon
Google Ads Integration
Google Ads integration provides comprehensive access to all your Search, Display, Shopping, and YouTube campaign data with real-time synchronization.Prerequisites
Before connecting Google Ads, ensure you have:- Admin access to your Google Ads accounts
- Active campaigns with performance data
- Google account with appropriate permissions
Connection Process
1
Navigate to Connections
Go to Settings > Connections in your Flyweel dashboard
2
Initiate Google Ads Connection
Click the Connect Google Ads button to begin authentication
3
Google Authentication
You’ll be redirected to Google’s secure authentication page:
- Log in with your Google account
- Review and accept Flyweel’s permission requests
- Grant access to view Google Ads campaigns and performance data
4
Account Selection
After authentication, you’ll return to Flyweel and see your account hierarchy
Managing Google Ads Accounts
Account Hierarchy View
Flyweel displays your Google Ads accounts in an organized hierarchy:- Manager Accounts (MCC) - Expandable containers showing sub-accounts
- Individual Accounts - Direct Google Ads accounts with campaign data
- Account Status Indicators - Visual status for each account (Active, Suspended, etc.)
Account Selection Best Practices
- Select relevant accounts: Choose accounts you actively manage and want to optimize
- Consider data volume: Large accounts may take longer to sync initially
- Review periodically: Add new accounts as your advertising expands
Data Synchronization
After selecting accounts:- Click Save & Refresh to save selections
- Initial data import begins automatically
- Sync duration: 2-15 minutes depending on account size
- Real-time updates occur every 4 hours thereafter
Google Ads Troubleshooting
Common Connection Issues
Authentication Failures- Ensure you’re using the correct Google account
- Check that your account has Google Ads access
- Try clearing browser cache and reconnecting
- Verify account permissions in Google Ads
- Check if accounts are suspended or inactive
- Contact your Google Ads manager if using agency accounts
- Large accounts (1000+ campaigns) may take up to 30 minutes for initial sync
- Check account size and expected sync time
- Contact support if sync exceeds expected timeframe
Account Management Best Practices
Security & Permissions
- Minimum Required Access: Flyweel only requests read permissions for campaign data
- Data Privacy: All data is encrypted and stored securely
- Access Review: Regularly review connected accounts and remove unused connections
Optimization Strategies
Multi-Platform Analysis
With both platforms connected, leverage:- Cross-platform performance comparisons
- Unified budget allocation insights
- Channel-specific optimization recommendations
- Consolidated reporting and analytics
Account Organization
- Logical Grouping: Connect related accounts for coherent analysis
- Campaign Naming: Use consistent naming conventions across platforms
- Regular Maintenance: Review and update account selections monthly
Data Synchronization
Sync Frequency
- Real-time Dashboard: Updates every 15 minutes during business hours
- Bulk Data Sync: Complete refresh every 4 hours
- Historical Data: Up to 2 years of historical performance data
Managing Large Accounts
For accounts with extensive campaign data:- Staged Integration: Connect accounts gradually to monitor performance
- Priority Selection: Start with highest-spending accounts
- Performance Monitoring: Watch for any dashboard slowdowns
Advanced Integration Features
Custom Metrics Support
Both platforms support:- Custom conversions and goal tracking
- Enhanced ecommerce data integration
- Attribution model preferences
- Audience insights and demographic data
API Rate Limits
Flyweel automatically manages API calls to stay within platform limits:- Google Ads: Optimized batching for large account structures
- Meta Ads: Smart queuing for high-volume accounts
- Error Handling: Automatic retry logic for temporary failures
Need Help?
Support Resources
- 📧 Technical Support: team@flyweel.co
- 📖 Platform Documentation: Review Google Ads Help and Meta Business Help
- 🔗 Account Management: Visit your respective platform’s business manager
- 💬 Live Chat: Available in-app for integration assistance
What’s Next?
Once your accounts are connected and syncing:- Explore the AdGrid Campaign Manager for unified campaign analysis
- Try the AI Agent for cross-platform optimization insights
- Set up Reports & Analytics for automated performance monitoring
Ready to optimize? With your platforms connected, you now have access to Flyweel’s full SpendOps capabilities for eliminating advertising waste and maximizing performance.